Data Driven Culture презентация
Содержание
- 2. Questions that come to mind What needs to be done? What
- 3. Approach Getting things done through process
- 4. When in doubt, Let Data decide! Scientific method Defined process, with
- 5. So what are Experiments? Disagreements are opportunities to test Agree to
- 6. “The man who asks a question is a fool for a
- 7. Motto Measure Monitor Scale
- 8. Dependencies of Data Data drive decision making needs inputs
- 9. How do you define Goals? Why is this website made? What
- 10. Can you define Goals for them?
- 11. Can you define Goals for them?
- 12. The Web Analytics process
- 13. Problems with Data Not enough of it Too much of it
- 14. Data can address concerns such as ...
- 15. Where does the data live? Web logs Spreadsheets and reports Desktop
- 16. Know thy Funnels
- 17. What is a Sales Funnel? a visual representation of the steps
- 18. Digital Funnels are different
- 19. Acquistion != Activation Traffic acquisition is not conversion! What is the
- 20. The Website funnel (Activation) Define the purpose of a website Is
- 21. Search
- 22. Pay Per Click Search
- 23. PPC ROI Cost Per Acquisition Total Cost / Total Conversions in
- 24. Social
- 25. Email
- 26. Stringing the funnels together Launching multiple campaigns for moving the target
- 27. Thank you! Questions?
- 28. Скачать презентацию
Слайды и текст этой презентации