Data (by itself)is not enough презентация
Содержание
- 2. Let me begin by saying, simply, I love data.
- 3. However…We operate in the data-centric world of advertising, and we need
- 4. Data by itself can actually create more challenges than it solves
- 5. you need more than data. You need data +
- 6. Data + Strategy (for how to unify data and make it
- 7. Data + strategy
- 8. Data + technology
- 9. Data + insights
- 10. Data + expertise
- 11. Data + content
- 12. Data + measurement
- 13. Data + time
- 14. Data + (x) = results
- 15. Bonus thought for the day… Optimization is easy It’s simple to
- 16. Creating relationships… that’s hard work The difficult part of being a
- 17. Brands too often take the easy way out when trying to
- 21. Don’t be a bad marketer. Build a strategy for using data,
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