Innovation by Design презентация

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Презентации» Искусство» Innovation by Design
Innovation by DesignRachleff's Corollary of Startup Success via pmarca.com Rachleff's Corollary of StartupCould you get to product/market fit in one week?IMG COPENHAGEN16 week Lean Launchpad class in 1 weekTHEY DID ITA PLAN FOR TUITIONWhat makes designers effective?EMBODIED COGNITIONDESIGNERS THINK WITH…HANDSPOST-ITSWALLSFrees up memory Frees up memory Allows you to see connections You can get insights for innovation with 3 techniques1. FRAGMENTING AND FREELISTINGWhy? Make information modular in order to recombineEXERCISE Get out your post its List everything you like aboutEXERCISE Get out your post its List everything you HATE about2. CHUNKING INTO AFFINITY GROUPSHow? Put idea with like ideas No rules, just seek patterns Play with possible modelsPlay with possible modelsPlay with possible modelsPATTERNS?OPPORTUNITIES?Why? Discover unexpected insights in the data3. MAPPING TO FRAMEWORKSWhat is a frame work? A scaffold for thinking about aHow? Select a framework Map post-its against it Do more research/freelistingDiscover hidden patterns Discover hidden patternsWhy Frameworks? Find missing areas of inquiry and fill them in.How much/how often PassionateEMPATHY MAPMORE FRAMEWORKS FOR YOUMENTAL MODELSPARTICIPATORY ROADMAPBusiness Model CanvasEVEN PPTYour meeting?Get up! Use the walls!Remember Fragmenting + Chunking + Mapping= INSIGHTS!Learn More: BooksBREAKVISUAL THINKING UNLOCKS INSIGHTSDRAWSketch 101 Hand training and basic iconiforms to communicatePRODUCT IDEA GENERATIONNAPKIN SKETCH EXERCISE5 MINUTES: FREELIST PRODUCT/SERVICE IDEASPICK YOUR FAVORITE(S) Combining ok!1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGESONE MINUTE PITCH.DOTMOCRACYREDRAWSHAREBMCFree list Time keeper: 1minute a sq, in orderTHANK YOU @CWODTKE WWW.ELEGANTHACK.COM


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Innovation by Design
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Rachleff's Corollary of Startup Success via pmarca.com Rachleff's Corollary of Startup Success via pmarca.com The only thing that matters is getting to product/market fit.
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Could you get to product/market fit in one week?
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IMG COPENHAGEN
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16 week Lean Launchpad class in 1 week
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THEY DID IT
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A PLAN FOR TUITION
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What makes designers effective?
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EMBODIED COGNITION
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DESIGNERS THINK WITH…
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HANDS
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POST-ITS
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WALLS
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Frees up memory Frees up memory Allows you to see connections Share insights & understanding
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You can get insights for innovation with 3 techniques
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1. FRAGMENTING AND FREELISTING
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Why? Make information modular in order to recombine
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EXERCISE Get out your post its List everything you like about travel 1 item per post-it
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EXERCISE Get out your post its List everything you HATE about travel 1 item per post-it
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2. CHUNKING INTO AFFINITY GROUPS
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How? Put idea with like ideas No rules, just seek patterns remix
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Play with possible models
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Play with possible models
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Play with possible models
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PATTERNS?
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OPPORTUNITIES?
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Why? Discover unexpected insights in the data
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3. MAPPING TO FRAMEWORKS
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What is a frame work? A scaffold for thinking about a problem
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How? Select a framework Map post-its against it Do more research/freelisting to fill in blanks
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Discover hidden patterns Discover hidden patterns
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Why Frameworks? Find missing areas of inquiry and fill them in.
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How much/how often Passionate
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EMPATHY MAP
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MORE FRAMEWORKS FOR YOU
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MENTAL MODELS
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PARTICIPATORY ROADMAP
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Business Model Canvas
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EVEN PPT
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Your meeting?
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Get up! Use the walls!
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Remember Fragmenting + Chunking + Mapping
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= INSIGHTS!
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Learn More: Books
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BREAK
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VISUAL THINKING UNLOCKS INSIGHTS
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DRAW
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Sketch 101 Hand training and basic iconiforms to communicate
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PRODUCT IDEA GENERATION
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NAPKIN SKETCH EXERCISE
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5 MINUTES: FREELIST PRODUCT/SERVICE IDEAS
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PICK YOUR FAVORITE(S) Combining ok!
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1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES
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ONE MINUTE PITCH.
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DOTMOCRACY
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REDRAW
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SHARE
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BMC
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Free list Time keeper: 1minute a sq, in order
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THANK YOU @CWODTKE WWW.ELEGANTHACK.COM

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