March 2015 презентация

Содержание


> Using data to fatten the funnel> Wide range of data services> Growing global presence> Google Analytics Premium (GAP)
 Full-service GAP offering including  value-added> Datalicious product development> Clients across all industries> Channels influence each other> Media attribution approaches> The ideal media dashboard> ROMI as competitive advantage> Duplication across channels> Duplication across channels> De-duplication across channels> Full purchase path tracking> Ad clicks inadequate measure> Offline sales driven by online> Search call to action for offline> Search call to action for TV> Website entry survey> Website entry survey example> Purchase path for each cookie> Combining purchase paths> Media attribution approaches> First and last click attribution> Standard attribution models
 The First/Last Interaction model plus …
 The> Media attribution models> Custom (weighted) attribution> Analytics to pick the best model> Custom models most effective> Individual purchase path tracking> Econometric media mix modelling> Pathing & modelling combined> Media attribution approaches> Media attribution study> Display being undervalued> Display influencing search> Unique display audience> Display influencing conversions> Media mix imbalance> Media mix imbalance>       Media attribution>          Media>          Media>          Media>          Media>          Media



Слайды и текст этой презентации
Слайд 1
Описание слайда:


Слайд 2
Описание слайда:

Слайд 3
Описание слайда:
> Using data to fatten the funnel

Слайд 4
Описание слайда:
> Wide range of data services

Слайд 5
Описание слайда:
> Growing global presence

Слайд 6
Описание слайда:
> Google Analytics Premium (GAP) Full-service GAP offering including value-added services to maximise return on platform investment for all clients Clients can choose any 2 of the following Datalicious value-added service modules at no extra cost as part of their GAP deal: Module 1: Weekly tech & tag management support Module 2: Monthly analytics & reporting support Module 3: Quarterly testing & optimisation support Module 4: Quarterly media attribution support Module 5: Quarterly best practice review Module 6: Annual data strategy development

Слайд 7
Описание слайда:
> Datalicious product development

Слайд 8
Описание слайда:
> Clients across all industries

Слайд 9
Описание слайда:

Слайд 10
Описание слайда:
> Channels influence each other

Слайд 11
Описание слайда:
> Media attribution approaches

Слайд 12
Описание слайда:
> The ideal media dashboard

Слайд 13
Описание слайда:
> ROMI as competitive advantage

Слайд 14
Описание слайда:

Слайд 15
Описание слайда:
> Duplication across channels

Слайд 16
Описание слайда:
> Duplication across channels

Слайд 17
Описание слайда:
> De-duplication across channels

Слайд 18
Описание слайда:
> Full purchase path tracking

Слайд 19
Описание слайда:
> Ad clicks inadequate measure

Слайд 20
Описание слайда:
> Offline sales driven by online

Слайд 21
Описание слайда:
> Search call to action for offline

Слайд 22
Описание слайда:
> Search call to action for TV

Слайд 23
Описание слайда:

Слайд 24
Описание слайда:

Слайд 25
Описание слайда:
> Website entry survey

Слайд 26
Описание слайда:
> Website entry survey example

Слайд 27
Описание слайда:
> Purchase path for each cookie

Слайд 28
Описание слайда:
> Combining purchase paths

Слайд 29
Описание слайда:

Слайд 30
Описание слайда:
> Media attribution approaches

Слайд 31
Описание слайда:
> First and last click attribution

Слайд 32
Описание слайда:
> Standard attribution models The First/Last Interaction model plus … The Linear model might be used if your campaigns are designed to maintain awareness with the customer throughout the entire sales cycle. The Position Based model can be used to adjust credit for different parts of the customer journey, such as early interactions that create awareness and late interactions that close sales. The Time Decay model assigns the most credit to touch points that occurred nearest to the time of conversion. It can be useful for campaigns with short sales cycles, such as promotions.

Слайд 33
Описание слайда:
> Media attribution models

Слайд 34
Описание слайда:
> Custom (weighted) attribution

Слайд 35
Описание слайда:
> Analytics to pick the best model

Слайд 36
Описание слайда:
> Custom models most effective

Слайд 37
Описание слайда:

Слайд 38
Описание слайда:

Слайд 39
Описание слайда:
> Individual purchase path tracking

Слайд 40
Описание слайда:
> Econometric media mix modelling

Слайд 41
Описание слайда:
> Pathing & modelling combined

Слайд 42
Описание слайда:

Слайд 43
Описание слайда:

Слайд 44
Описание слайда:
> Media attribution approaches

Слайд 45
Описание слайда:
> Media attribution study

Слайд 46
Описание слайда:
> Display being undervalued

Слайд 47
Описание слайда:
> Display influencing search

Слайд 48
Описание слайда:
> Unique display audience

Слайд 49
Описание слайда:
> Display influencing conversions

Слайд 50
Описание слайда:
> Media mix imbalance

Слайд 51
Описание слайда:
> Media mix imbalance

Слайд 52
Описание слайда:
> Media attribution

Слайд 53
Описание слайда:
> Media attribution

Слайд 54
Описание слайда:
> Media attribution

Слайд 55
Описание слайда:
> Media attribution

Слайд 56
Описание слайда:
> Media attribution

Слайд 57
Описание слайда:
> Media attribution

Слайд 58
Описание слайда:


Скачать презентацию на тему March 2015 можно ниже:

Tags March 2015
Похожие презентации