March 2015 презентация
Содержание
- 3. > Using data to fatten the funnel
- 4. > Wide range of data services
- 5. > Growing global presence
- 6. > Google Analytics Premium (GAP) Full-service GAP offering including value-added services
- 7. > Datalicious product development
- 8. > Clients across all industries
- 10. > Channels influence each other
- 11. > Media attribution approaches
- 12. > The ideal media dashboard
- 13. > ROMI as competitive advantage
- 15. > Duplication across channels
- 16. > Duplication across channels
- 17. > De-duplication across channels
- 18. > Full purchase path tracking
- 19. > Ad clicks inadequate measure
- 20. > Offline sales driven by online
- 21. > Search call to action for offline
- 22. > Search call to action for TV
- 25. > Website entry survey
- 26. > Website entry survey example
- 27. > Purchase path for each cookie
- 28. > Combining purchase paths
- 30. > Media attribution approaches
- 31. > First and last click attribution
- 32. > Standard attribution models The First/Last Interaction model plus … The
- 33. > Media attribution models
- 34. > Custom (weighted) attribution
- 35. > Analytics to pick the best model
- 36. > Custom models most effective
- 39. > Individual purchase path tracking
- 40. > Econometric media mix modelling
- 41. > Pathing & modelling combined
- 44. > Media attribution approaches
- 45. > Media attribution study
- 46. > Display being undervalued
- 47. > Display influencing search
- 48. > Unique display audience
- 49. > Display influencing conversions
- 50. > Media mix imbalance
- 51. > Media mix imbalance
- 52. > Media attribution
- 53. > Media attribution
- 54. > Media attribution
- 55. > Media attribution
- 56. > Media attribution
- 57. > Media attribution
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