Presented by Plan Promote Prosper & B Squared Media, LLC презентация

Your Presenters

Plan Promote Prosper

The B Squared Brand

Our Story

The 6 ‘Perfect’ Content Marketing Steps

Content Audit

Content Audit

Content Audit

POLL QUESTION: Do you create content specifically for your sales pipeline? A: Yes B: No

Content For The Entire Customer Lifecycle

Your Content Weapons

How Content Attracts Leads

How Content Grows Customers

Leveraging The Seasons With Your Content

POLL QUESTION: Do you plan ahead for your content each year? A: Always B: Sometimes c: Never

Leveraging The Seasons With Your Content

Leveraging The Seasons With Your Content

Organizing & Scheduling Content

Organizing & Scheduling Content

Organizing & Scheduling Content

POLL QUESTION: Do you recycle/reuse/remix your content? Tell us how! A: Yes B: No

Remix & Reuse: How To Recycle Content

Remix: How To Recycle Content Make it visual (try SlideShare) List posts (best of, resources for, etc.) Make guest posts your own Create a series Note updates Implement a lead magnet

Reuse: How To Recycle Content Show off (tool to try: PostSkin) Market evergreen content (tool to try: Revive Old Post) #TBT -------------------------------> Go from BIG to small Use content in your events

Content & Your Sales Pipeline

Content & Your Sales Pipeline: Awareness Website Blog Social media sites Presentations Events Visuals (videos, infographics, interviews)

Content & Your Sales Pipeline: Consideration Case Studies White papers & reports Testimonials Social Proof

Content & Your Sales Pipeline: Decision Sales presentation/collateral Internal, not external Segmented/targeted based on downloads (CRM) List of products & services Pricing (proposal)

Who Has Questions?

Thank You! Plan Promote Prosper www.planpromoteprosper.com Specialties: Content Marketing Plans Blogging, E-Newsletter & Social Media Plans Competitive Research Reports