Seven Technology Trends Changing Consumer Behavior презентация

exacttarget.com/blog kylelacy.com

What’s Next?

What’s Next?

What’s Now?

one. Data Equals Relevance

What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. Ginni Rometty CEO, IBM

Two types of marketing & creative:

two. Moments Matter

three. Consumer Mobility

Mobile Penetration (Total Population)

Activities used on Smartphone (last 7 days)

four. Location

five. Personalization of Brand

Predictive Intelligence Predictive Intelligence

six. Collaborative Economy

The New Collaborative Economy Customer Score Customer Ratings Provider Quality New Loyalty Data A New Perspective

seven. Connected Products