Starbucks coffee company презентация

History of the company History of the company Structure of the company Financial analysis of the company

HISTORY

Starbucks name MOBY DICK

Key People

Howard Schultz – ceo of Starbucks 1985: Started his own coffeehouse: Il Giornale Coffee 1987: purchased Starbucks Coffee (6 stores) Renamed Il Giornale Coffee with the Starbucks name Expended aggressively first across the United States and then around the world

Product Innovation

Merchandise

Customers Starbucks

Work Ethics

Main competitors

Global Economic Crisis and Starbucks? NEW YORK (AP) — Starbucks Corp. managed to sell pricey lattes and wrangle its way out of the Great Recession stronger than ever. Now the coffee chain is again being pressured by the volatile global economy.

Income and expenses

SWOT analysis

STARBUCKS - Mission In the beginning: “ Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow”. Now: “ To inspire and nurture the human spirit - One person, One cup, and One Neighborhood at a time”. 

Success Formula Motivated employees and superior customer service is the key success factor of Starbucks. Starbucks focuses on recruiting and developing right people. Attractive compensation policies.

Product Diversification

Companies Revenue

Starbucks Stocks