Marketing Concept for Olympic Winter Games 2014 in Germany Концепция маркетинга для Олимпийских Зимних Игр 2014 в Германии презентация
Содержание
- 3. Olympic Winter Games in Sochi Olympic Winter Games in Sochi 07.
- 4. Demand View: Distance to Sochi is not as far as Canada
- 5. People that are interested in sports People that are interested in
- 6. own possibilities to make sports own possibilities to make sports
- 7. no direct competition no direct competition but indirect competition by tournaments
- 8. Increase the profit by having another target group (because of their
- 9. Improve the image of Russia and Sochi region Factor of knowledge:
- 10. Market development (new market, old product) Different culture and governmental system
- 11. Focusing on a special segment MIDDLE SEGMENT Not too cheap, but
- 12. Marketing Mix комплекс маркетинга 5 P´s, because it´s a service
- 13. Product Bundling because of the wish for comfort and entertainment Комплектация
- 14. group discounts (like 20 persons) most important buy tickets for 3
- 15. shuttle service time table of games in hotel room volunteers
- 16. direct: buy tickets for the tournaments in the internet indirect: travel
- 17. slogan: “Win your experience – GEWINN (D)eine unvergessliche Erfahrung!” German website:
- 18. “We can assure you a great time!!!!” Sochi wants Germany!!!! Win
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