Public Diplomacy: Conceptual Framework, Real Functions презентация
Содержание
- 2. Three Ways to Influence Others Coercion (sticks) Payments (carrots) Persuasion (soft
- 3. Defining “Soft Power” the ability to get "others to want the
- 4. Three Sources of A Nation’s Soft Power Its culture when it
- 5. Relations between Hard and Soft Power Can a nation exercise soft
- 6. Two Opposing Views Joseph Nye, Jr.: "Sometimes countries enjoy political influence
- 7. HARD POWER VERSUS SOFT POWER
- 8. Limits of Soft Power Power as an attribute or relations; Power
- 9. SMART POWER Smart power is defined as the capacity of an
- 10. SOFT POWER SOURCES, REFEREES, AND RECEIVERS
- 11. The Nation Brand Hexagon © Simon Anholt
- 12. Tourism Tourism is often the most visibly promoted aspect of the
- 13. Exports In this point of the hexagon, we ask consumers about
- 14. Governance Here, we ask respondents to rank countries according to how
- 15. Investment and immigration This point of the hexagon looks at the
- 16. Culture and heritage In this point of the hexagon, we ask
- 17. People To understand how the ‘human capital’ of each country is
- 18. Overall
- 19. Governance Rankings
- 20. Sweden Hexagons
- 21. UK Hexagons
- 22. Your Country’s Hard and Soft Power Evidence? How is it
- 23. Public Diplomacy Public Diplomacy is an instrument governments use to communicate
- 24. Public Diplomacy Public diplomacy is a term that describes ways and
- 25. Public Diplomacy Branches Cultural Diplomacy Media Diplomacy Exchange Diplomacy Psychological
- 26. A SHORT HISTORY OF PD After its defeat in the Franco-Prussian
- 27. A SHORT HISTORY OF PD World War I saw a rapid
- 28. A SHORT HISTORY OF PD The United States was a relative
- 29. A SHORT HISTORY OF PD The advent of radio in the
- 30. A SHORT HISTORY OF PD By the late 1930s, the Roosevelt
- 31. A SHORT HISTORY OF PD In 1939, Germany beamed seven hours
- 32. A SHORT HISTORY OF PD Well before the cold war, “American
- 33. A SHORT HISTORY OF PD With the growth of the Soviet
- 34. A SHORT HISTORY OF PD With the end of the cold
- 35. A SHORT HISTORY OF PD From 1995 to 2001, academic and
- 36. Public Diplomacy in an Information Age Promoting positive images of one’s
- 37. Public Diplomacy in an Information Age Shaping public opinion becomes even
- 38. Public Diplomacy in an Information Age Information is power, and today
- 39. Public Diplomacy in an Information Age Among editors and cue-givers, credibility
- 40. Public Diplomacy in an Information Age Reputation has always mattered in
- 41. Public Diplomacy in an Information Age In fact, the professional production
- 42. Main Theoretical Debates Propaganda vs. Public Diplomacy: are they the same?
- 43. Three conceptual models of public diplomacy In the first model, states
- 44. Dimensions of P.D. The mix of direct government information with long-term
- 45. Three layers of Public Diplomacy Monologue: When a nation wants
- 46. Five Taxonomies of Public Diplomacy Listening: Through listening, an actor attempts
- 47. Five Taxonomies of Public Diplomacy Cultural Diplomacy: Cultural diplomacy is an
- 48. Five Taxonomies of Public Diplomacy International Broadcasting: International broadcasting is an
- 49. Basic Taxonomies of P.D.
- 50. Taxonomy of Time/Flow of Information/Infrastructure in P.D.
- 51. TAXONOMY OF CREDIBILITY IN STATE PUBLIC DIPLOMACY
- 52. Скачать презентацию
![Public Diplomacy: Conceptual Framework, Real Functions
M. H. Sheikholeslami Public Diplomacy: Conceptual Framework, Real Functions
M. H. Sheikholeslami](/documents_7/7bc5de144882616862b3795f9f81bf6a/img0.jpg)
![Three Ways to Influence Others
Coercion (sticks)
Payments (carrots)
Persuasion (soft Three Ways to Influence Others
Coercion (sticks)
Payments (carrots)
Persuasion (soft](/documents_7/7bc5de144882616862b3795f9f81bf6a/img1.jpg)
![Defining “Soft Power”
the ability to get "others to want the Defining “Soft Power”
the ability to get "others to want the](/documents_7/7bc5de144882616862b3795f9f81bf6a/img2.jpg)
![Three Sources of A Nation’s Soft Power
Its culture when it Three Sources of A Nation’s Soft Power
Its culture when it](/documents_7/7bc5de144882616862b3795f9f81bf6a/img3.jpg)
![Relations between Hard and Soft Power
Can a nation exercise soft Relations between Hard and Soft Power
Can a nation exercise soft](/documents_7/7bc5de144882616862b3795f9f81bf6a/img4.jpg)
![Two Opposing Views
Joseph Nye, Jr.: "Sometimes countries enjoy political influence Two Opposing Views
Joseph Nye, Jr.: "Sometimes countries enjoy political influence](/documents_7/7bc5de144882616862b3795f9f81bf6a/img5.jpg)
![HARD POWER VERSUS SOFT POWER HARD POWER VERSUS SOFT POWER](/documents_7/7bc5de144882616862b3795f9f81bf6a/img6.jpg)
![Limits of Soft Power
Power as an attribute or relations;
Power Limits of Soft Power
Power as an attribute or relations;
Power](/documents_7/7bc5de144882616862b3795f9f81bf6a/img7.jpg)
![SMART POWER
Smart power is defined as the capacity of an SMART POWER
Smart power is defined as the capacity of an](/documents_7/7bc5de144882616862b3795f9f81bf6a/img8.jpg)
![SOFT POWER SOURCES, REFEREES, AND RECEIVERS SOFT POWER SOURCES, REFEREES, AND RECEIVERS](/documents_7/7bc5de144882616862b3795f9f81bf6a/img9.jpg)
![The Nation Brand Hexagon © Simon Anholt The Nation Brand Hexagon © Simon Anholt](/documents_7/7bc5de144882616862b3795f9f81bf6a/img10.jpg)
![Tourism
Tourism is often the most visibly promoted aspect of the Tourism
Tourism is often the most visibly promoted aspect of the](/documents_7/7bc5de144882616862b3795f9f81bf6a/img11.jpg)
![Exports
In this point of the hexagon, we ask consumers about Exports
In this point of the hexagon, we ask consumers about](/documents_7/7bc5de144882616862b3795f9f81bf6a/img12.jpg)
![Governance
Here, we ask respondents to rank countries according to how Governance
Here, we ask respondents to rank countries according to how](/documents_7/7bc5de144882616862b3795f9f81bf6a/img13.jpg)
![Investment and immigration
This point of the hexagon looks at the Investment and immigration
This point of the hexagon looks at the](/documents_7/7bc5de144882616862b3795f9f81bf6a/img14.jpg)
![Culture and heritage
In this point of the hexagon, we ask Culture and heritage
In this point of the hexagon, we ask](/documents_7/7bc5de144882616862b3795f9f81bf6a/img15.jpg)
![People
To understand how the ‘human capital’ of each country is People
To understand how the ‘human capital’ of each country is](/documents_7/7bc5de144882616862b3795f9f81bf6a/img16.jpg)
![Overall Overall](/documents_7/7bc5de144882616862b3795f9f81bf6a/img17.jpg)
![Governance Rankings Governance Rankings](/documents_7/7bc5de144882616862b3795f9f81bf6a/img18.jpg)
![Sweden Hexagons Sweden Hexagons](/documents_7/7bc5de144882616862b3795f9f81bf6a/img19.jpg)
![UK Hexagons UK Hexagons](/documents_7/7bc5de144882616862b3795f9f81bf6a/img20.jpg)
![Your Country’s Hard and Soft Power
Evidence?
How is it Your Country’s Hard and Soft Power
Evidence?
How is it](/documents_7/7bc5de144882616862b3795f9f81bf6a/img21.jpg)
![Public Diplomacy
Public Diplomacy is
an instrument
governments use
to communicate Public Diplomacy
Public Diplomacy is
an instrument
governments use
to communicate](/documents_7/7bc5de144882616862b3795f9f81bf6a/img22.jpg)
![Public Diplomacy
Public diplomacy is a term that describes ways and Public Diplomacy
Public diplomacy is a term that describes ways and](/documents_7/7bc5de144882616862b3795f9f81bf6a/img23.jpg)
![Public Diplomacy Branches
Cultural Diplomacy
Media Diplomacy
Exchange Diplomacy
Psychological Public Diplomacy Branches
Cultural Diplomacy
Media Diplomacy
Exchange Diplomacy
Psychological](/documents_7/7bc5de144882616862b3795f9f81bf6a/img24.jpg)
![A SHORT HISTORY OF PD
After its defeat in the Franco-Prussian A SHORT HISTORY OF PD
After its defeat in the Franco-Prussian](/documents_7/7bc5de144882616862b3795f9f81bf6a/img25.jpg)
![A SHORT HISTORY OF PD
World War I saw a rapid A SHORT HISTORY OF PD
World War I saw a rapid](/documents_7/7bc5de144882616862b3795f9f81bf6a/img26.jpg)
![A SHORT HISTORY OF PD
The United States was a relative A SHORT HISTORY OF PD
The United States was a relative](/documents_7/7bc5de144882616862b3795f9f81bf6a/img27.jpg)
![A SHORT HISTORY OF PD
The advent of radio in the A SHORT HISTORY OF PD
The advent of radio in the](/documents_7/7bc5de144882616862b3795f9f81bf6a/img28.jpg)
![A SHORT HISTORY OF PD
By the late 1930s, the Roosevelt A SHORT HISTORY OF PD
By the late 1930s, the Roosevelt](/documents_7/7bc5de144882616862b3795f9f81bf6a/img29.jpg)
![A SHORT HISTORY OF PD
In 1939, Germany beamed seven hours A SHORT HISTORY OF PD
In 1939, Germany beamed seven hours](/documents_7/7bc5de144882616862b3795f9f81bf6a/img30.jpg)
![A SHORT HISTORY OF PD
Well before the cold war, “American A SHORT HISTORY OF PD
Well before the cold war, “American](/documents_7/7bc5de144882616862b3795f9f81bf6a/img31.jpg)
![A SHORT HISTORY OF PD
With the growth of the Soviet A SHORT HISTORY OF PD
With the growth of the Soviet](/documents_7/7bc5de144882616862b3795f9f81bf6a/img32.jpg)
![A SHORT HISTORY OF PD
With the end of the cold A SHORT HISTORY OF PD
With the end of the cold](/documents_7/7bc5de144882616862b3795f9f81bf6a/img33.jpg)
![A SHORT HISTORY OF PD
From 1995 to 2001, academic and A SHORT HISTORY OF PD
From 1995 to 2001, academic and](/documents_7/7bc5de144882616862b3795f9f81bf6a/img34.jpg)
![Public Diplomacy in an Information Age
Promoting positive images of one’s Public Diplomacy in an Information Age
Promoting positive images of one’s](/documents_7/7bc5de144882616862b3795f9f81bf6a/img35.jpg)
![Public Diplomacy in an Information Age
Shaping public opinion becomes even Public Diplomacy in an Information Age
Shaping public opinion becomes even](/documents_7/7bc5de144882616862b3795f9f81bf6a/img36.jpg)
![Public Diplomacy in an Information Age
Information is power, and today Public Diplomacy in an Information Age
Information is power, and today](/documents_7/7bc5de144882616862b3795f9f81bf6a/img37.jpg)
![Public Diplomacy in an Information Age
Among editors and cue-givers, credibility Public Diplomacy in an Information Age
Among editors and cue-givers, credibility](/documents_7/7bc5de144882616862b3795f9f81bf6a/img38.jpg)
![Public Diplomacy in an Information Age
Reputation has always mattered in Public Diplomacy in an Information Age
Reputation has always mattered in](/documents_7/7bc5de144882616862b3795f9f81bf6a/img39.jpg)
![Public Diplomacy in an Information Age
In fact, the professional production Public Diplomacy in an Information Age
In fact, the professional production](/documents_7/7bc5de144882616862b3795f9f81bf6a/img40.jpg)
![Main Theoretical Debates
Propaganda vs. Public Diplomacy: are they the same?
Main Theoretical Debates
Propaganda vs. Public Diplomacy: are they the same?](/documents_7/7bc5de144882616862b3795f9f81bf6a/img41.jpg)
![Three conceptual models of public diplomacy
In the first model, states Three conceptual models of public diplomacy
In the first model, states](/documents_7/7bc5de144882616862b3795f9f81bf6a/img42.jpg)
![Dimensions of P.D.
The mix of direct government information with long-term Dimensions of P.D.
The mix of direct government information with long-term](/documents_7/7bc5de144882616862b3795f9f81bf6a/img43.jpg)
![Three layers of Public Diplomacy
Monologue: When a nation wants Three layers of Public Diplomacy
Monologue: When a nation wants](/documents_7/7bc5de144882616862b3795f9f81bf6a/img44.jpg)
![Five Taxonomies of Public Diplomacy
Listening: Through listening, an actor attempts Five Taxonomies of Public Diplomacy
Listening: Through listening, an actor attempts](/documents_7/7bc5de144882616862b3795f9f81bf6a/img45.jpg)
![Five Taxonomies of Public Diplomacy
Cultural Diplomacy: Cultural diplomacy is an Five Taxonomies of Public Diplomacy
Cultural Diplomacy: Cultural diplomacy is an](/documents_7/7bc5de144882616862b3795f9f81bf6a/img46.jpg)
![Five Taxonomies of Public Diplomacy
International Broadcasting: International broadcasting is an Five Taxonomies of Public Diplomacy
International Broadcasting: International broadcasting is an](/documents_7/7bc5de144882616862b3795f9f81bf6a/img47.jpg)
![Basic Taxonomies of P.D. Basic Taxonomies of P.D.](/documents_7/7bc5de144882616862b3795f9f81bf6a/img48.jpg)
![Taxonomy of Time/Flow of Information/Infrastructure in P.D. Taxonomy of Time/Flow of Information/Infrastructure in P.D.](/documents_7/7bc5de144882616862b3795f9f81bf6a/img49.jpg)
![TAXONOMY OF CREDIBILITY IN STATE PUBLIC DIPLOMACY TAXONOMY OF CREDIBILITY IN STATE PUBLIC DIPLOMACY](/documents_7/7bc5de144882616862b3795f9f81bf6a/img50.jpg)
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