Tesla презентация

Tesla Valentyna & Ömer-Faruk

Facts Founded in 2003 by engineers in Silicon Valley Tesla’s CEO – Elon Musk Electric car with instant torque, incredible power, and zero emissions Tesla's first assembly plant occupies the former NUMMI plant in Fremont, California. It is known as the Tesla Factory. The company is expanding its manufacturing footprint into other areas, including in Tilburg, the Netherlands, where it has an assembly facility, and Lathrop, California, where it has a specialized production plant.

Mission & Vision Mission

Core Values Always do your best No forecast is perfect, but try anyway Respect and encourage people Always be learning Respect the environment

Pricing Strategy Demand: Testa aims to satisfy current demand and attract all residual consumers in each segment. Segmentation: Model S – E-Segment (Executive) Model X – J-Segment (Sport Utility) Model 3 – D-Segment (Large Cars) Innovation: R&D of each previous model lowers innovation costs for later models, raising profit margins

Competitors BMW Volvo Audi Ford Mercedes-Benz Toyota

Life Cycle

Quality Management When Tesla launching the new product doesn’t care so much about its quality as it needs to meet deadlines. For the company the most important product quality is the safety of the car, being possible to change the following aspects over time.

SWOT Analysis

PEST Analysis Political Factors

PEST Analysis Social/Sociocultural Factors

6 Leadership Principles at TESLA 1. Move fast The ability to rapidly respond to trends and changes in the market drives competitive advantage. 2. Do the Impossible Go beyond conventional limits of productivity and creativity in automotive design. 3. Constantly Innovate Tesla must innovate continuously to maintain its competitive advantage. 4. Reason from “First Principles” Use first principles to fulfill your job. 5. Think Like Owners Act like owners. Take responsibility. 6. We are ALL IN Teamwork develops synergy and makes the corporate culture effective in maximizing benefits

Competitive Advantages Customer loyalty The cohesive vision Tesla works Remarkable design

Innovation Constant innovation and product differentiation to retain monopoly power in the face of increased competition.

BCG Matrix

Tesla Ansoff Matrix

Stakeholders’ Analysis Communities

Stakeholders’ Analysis Employees

Stakeholders’ Analysis Governments

Tesla’s Change Tesla has changed the design over the years giving a more futuristic look to its vehicles. Tesla has decided to create insurance for its vehicles so that people who buy their cars do not spend more money on other companies. Being this insurance cheaper and especially covering these cars since insurance for these is very expensive.

Competitors Analysis

Main Competitors (USA) Chevrolet (Volt EV) #1 in USA Hyundai (Ioniq EV) #3 in USA Volkswagen (e-Golf) #5 in USA

Social Media

Profitability (based on latest data) Tesla: $24.4B Revenue ($1.2B Total Funding) Elon Musk: “Given that Tesla has never made an annual profit in the almost 15 years since it existed, profit is obviously not what motivates us.“ Volkswagen: $271.3B Revenue Hyundai: $87.1B Revenue GM (Chevrolet): $10.8B Revenue But it still means big profit-sharing checks for about 46,500 union workers in the U.S. They'll get $10,750 each.

Global EV Sales The Tesla Model 3 had its best off-peak month in August with an estimated 21,000 sales. For the year, Model 3 is more than 100,000 above the 2nd best model. SAIC Baojun E-Series was the second-best model in August with 8,698 (31,900), followed by BAIC EU-Series - 7,580 (65,593 YTD) In general, other models are not able to reach five-digit results, and only four (besides the Model 3) were above 5,000.

Price Tesla Model 3 (Standard) $38,990 Chevrolet Bolt EV $36,620 Hyundai Ioniq EV $30,315 Volkswagen e-Golf $31,895

Range Tesla Model 3 (Standard) 354km Chevrolet Bolt EV 383km Hyundai Ioniq EV 200km Volkswagen e-Golf 201km

Performance (km/h & 0-100) Tesla Model 3 (Standard) 210 km/h & 5.6 sec Chevrolet Bolt EV 145 km/h & 6.5 sec Hyundai Ioniq EV 165 km/h & 9.9 sec Volkswagen e-Golf 150 km/h & 9.6 sec

Conclusion of Tesla competitors Tesla is far better than most of the competition when it comes to how far its cars can go on a single charge. Not only do Teslas go farther than the competition, they go faster and have more powerful engines than their counterparts, which explains that huge jump in cost. 

Models

ADKAR Model Awareness: Cars that are possible for everyone to buy. Desire: Manufacture cheaper cars for people who can't afford premium class cars. Knowledge: Look for techniques that allow the manufacture of these cars reducing costs. Ability: Implement the knowledge gained by putting them into practice by making cheaper parts. Reinforcement: Review if everything that has changed works correctly, being possible the product purchased by any consumer.

5I’s Model Information: It’s transmitted by all possible means of communication, internet, social networks, advertisements ... Identity: With the changes that are constantly made in the company Incentivize: Through bonuses of good work done for workers, and for consumers with small gifts for being brand loyal Infrastructure: Change what prevents the company from succeeding Institutions: Who makes the rules in the company is the CEO, and for the company it is the consumers since they are the ones who decide whether they want the product or not.

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