UX DESIGN THAT CREATES A BRANDING EXPERIENCE FOR FINANCIAL COMPANIES презентация

“People Ignore Designs which Ignore People” “People Ignore Designs which Ignore People” - Frank Chimero

Ever thought why some games fascinate you? Or why you chose an iPhone over other brands?

The science behind this pleasure is known as UX or User Experience.

Designers carefully create the user interface to provide customers with the best possible user experience.

“Design is not an art. It is about crafting solutions to real issues.” - Mark Boulton

Let’s take a closer look at the UX design of some popular financial companies

Amerisave Mortgage

The Blackstone Group

J.P. Morgan

Cincinnati Financial Corporation

Loews Corporation

Do you know what is the common thing in these financial firms?

They provide excellent branding experience!

What is brand experience? Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments.

What makes your brand distinct from other brands? Brand Evaluations

Brand experience affects consumer satisfaction and loyalty both directly, and indirectly through brand personality associations.

If you wish to see your brand ranking, think of how you can provide your users with a distinct brand experience.

These visual design elements will help you create good UX design

Stress-Free Navigational Components

Design like an Architect Design proper information paths on your website to satisfy user requirements.

Think like a User Instead of setting goals for your company, do it for your users.

User Functionality Target your customers’ needs, and see if your design is technically interactive for users.

Insights through Research

Product Design and Development The basics to keep in mind for development is sketch, scribble, and prototype.

Optimize the Interactive Design The science of interaction lies in engagement. Involve your user at every step, and talk to them.

TAKE AWAY Enhance user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product to get maximum user retention.

Evaluate the ROI of a good user experience and you would know its importance

Let us help you in providing your users with a better user experience