Unsuccessful Advertisement презентация

Unsuccessful Advertisement & things that makes it Fail

Top 7 Reasons Most Advertising Campaigns Fail 1. Confusing content

Top 7 Reasons Most Advertising Campaigns Fail 2. Too much emphasis on price

Top 7 Reasons Most Advertising Campaigns Fail 3. Unrealistic expectations

Top 7 Reasons Most Advertising Campaigns Fail 4. Too little frequency, repetition, consistency

Top 7 Reasons Most Advertising Campaigns Fail 5. Too much about the product, not enough about the consumer

Top 7 Reasons Most Advertising Campaigns Fail 6. Not memorable

Top 7 Reasons Most Advertising Campaigns Fail 7. Failure to understand and focus on the consumer

LifeLock

SanDisk

Groupon

Dr. Pepper

Spirit Airlines

What makes a Good Advert 1. Following a simple formula: Attention, Interest, Desire, Action, Identification. For example on how it’s used: Hey look at this! (Attention) Let me tell you more about it now that I have your attention. (Interest) Can't you just see yourself using/doing this? (Desire) Well, then, just do this. (Action) And here's who makes it— or where you can get it. (Identification)

What makes a Good Advert 2. The audiences “get it”. Understanding the message by the advert. (This varies depending on the culture of the society). -Connects with the audiences. -Association: (Eg: I can relate to that.) -Emotion: (Eg: Have you lost touch with old friends?) -Intrigue: (Eg: Are you ready to become a millionaire in 9 months?) -Identifying a problem: (Eg: Tired of doing dishes?) -Making a claim: (Eg: This product will make your skin look fair and lovely, or your money back guaranteed.

What makes a Good Advert 3. Strong Visuals. For example : Use eye-catching graphics. 4. Effective headlines. (For printed medias) Must be attention-grabbing because it will either draw the audiences to continue reading the ad or ignore it. 5. Contact Information must be clearly visible. (For printed medias or TV commercials). For example: Facebook page, email ad, phone number, etc. 6. Memorable. Catchy. Relevant. (For TV commercials) (Eg: Unique, Dramatic, Crazy, Funny, Shocking etc.)