Web Science: How is it different? Daniel Tunkelang Head of Query Understanding презентация
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- 3. tl;dr: The scientific method is alive and well. Big data has
- 4. How have the web and big data changed science? Let’s ask
- 5. “You have to kiss a lot of frogs to find one
- 6. Web Science = faster, cheaper experiments.
- 7. “The cost of experimentation is now the same or less than
- 8. Web Science = more experiments, less analysis?
- 9. “with massive data, this approach to science — hypothesize, model, test
- 11. No.
- 12. Let’s rewind.
- 17. The scientific method still works today. What’s changed is the
- 18. Scientific Method 1747
- 19. Scientific Method Today
- 20. It’s the economy, science. Yesterday
- 21. What about Web Science?
- 22. A/B testing: everybody’s doing it.
- 23. Google: 20k search experiments per year
- 25. The Myth of Insight
- 26. Scientists gain insight by staring at data.
- 27. Big data tools improve data exploration.
- 28. In hypothesis generation, quantity trumps quality.
- 29. Except when it doesn’t.
- 31. Easier to analyze data than research humans.
- 32. But we pay the price. Example: search engine improvements in batch
- 33. When local optimization is cheap, you neglect the rest.
- 34. To summarize: how is web science different? Online testing is cheaper
- 35. Take-Aways The scientific method is alive and well. Big data has
- 37. Скачать презентацию
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