End of call notification. A powerful communication channel. New service of mass consumption презентация

End of Call Notification+ A powerful communication channel + new service of mass consumption

Our solution Our solution End of Call Notification+ (EoCN+) ‒ is a service that allows you to control costs in on-line mode. Immediately after any kind of Subscriber’s actions regarding his account, the service sends a USSD NI message with the spent amount and current balance state. It could be a notification about: - the last made call; - the last sent SMS; - the last DATA-session; - the balance recharge.

The platform allows to send advertising messages to a specific group of subscribers. The platform allows to send advertising messages to a specific group of subscribers. The high targeting accuracy is ensured by a built-in CRM-module with a wide range of criteria settings.

Static USSD ID messages from End of Call Notification+ platform look like this: Static USSD ID messages from End of Call Notification+ platform look like this:

Interactive USSD ID messages from End of Call Notification+ platform that can be activated in the same USSD-session look like this: Interactive USSD ID messages from End of Call Notification+ platform that can be activated in the same USSD-session look like this:

A new level of informational service ‒ strengthening the loyalty and image of an honest operator with a clear calculation system. A new level of informational service ‒ strengthening the loyalty and image of an honest operator with a clear calculation system. Revenue growth due to the significantly increased number of advertising messages and paid services activations. Advertisement discretion ‒ messages with useful information about expenses are shown directly at the phone display, so that it does not cause a negative reaction from subscribers. High response due to precise targeting of advertising messages and interactive service activation. Subscribers’ control ‒ subscribers can independently activate and deactivate the service. Moreover, subscribers can use the service after disabling of its advertisement. The Customer is King.

Example 1: Promotion of voice traffic package (targeting on calls direction) Example 1: Promotion of voice traffic package (targeting on calls direction) The platform proposes traffic packages for those directions, on which Subscriber makes the calls.

Example 2: Promotion of voice traffic packages for the increase of night load on the network (targeting on call time) Example 2: Promotion of voice traffic packages for the increase of night load on the network (targeting on call time)

Example 3: Discreet promotion of VAS-services (targeting on service absence in the profile) Example 3: Discreet promotion of VAS-services (targeting on service absence in the profile)

Sending of USSD NI messages to subscribers after the call made to inform about the call cost and current balance; Sending of USSD NI messages to subscribers after the call made to inform about the call cost and current balance; Adding the advertising information in USSD NI message; Precise targeting to guarantee high response rate; Rotation of advertising messages to manage width and depth of audience coverage; User-friendly web interface to work with the platform on different access levels (administrator, moderator, client); Interactive USSD–messages to manage service settings; Deployed reporting on advertising messages broadcasting.

Functionality: Functionality: Broadcast management ‒ in this menu the user can create, delete, edit the message’s text, see the archived messages, check the number of symbols, upload the list of MSISDN. Targeting ‒ the user can create the targeting criteria for USSD NI messages. Active broadcast control ‒ the user can monitor the work of all active broadcasts, check the adding date and number of sent USSD NI. Also the user can check the broadcast criteria, pause the broadcast and restart it. Statistics and reports ‒ collecting statistics based on different criteria, generating and exporting reports for a subsequent analysis and marketing planning of a campaign.

To launch the End of Call Notification+ project are required: To launch the End of Call Notification+ project are required: 2 virtual servers, provided by Operator In case of using Operator’s USSDC: integration for sending USSD NI messages is done according to SMPP or HTTP protocols Integration between billing and End of Call Notification+ platform for automatic platform notification about calls done by subscribers and current balance In case of necessity, Unifun’s USSDC can be used for sending USSD NI messages. Our USSDC can be integrated with Operator via SS7 or SIGTRAN

Unifun proposes to Operator the following business models: Unifun proposes to Operator the following business models:

Option 2: Free of charge model on broadcast sharing basis Option 2: Free of charge model on broadcast sharing basis No CAPEX / No OPEX / No Risks for Operator ‒ all installation works are done by Unifun 75% of broadcasts are done under the advertisement of Operator’s own services, 25% of broadcasts are done under the advertisement of Unifun VAS–products for a period of 2 years Revenue, received from Unifun VAS–products promotion, will be divided 50/50

Technical support contact details: Technical support contact details: